Media
For all media enquiries, journalist requests or expert comment and interviews regarding behavioural science and communications, please contact Communication Science Group at info@communicationscience.co.uk
We have provided insight and interviews to various media outlets including the BBC, HR Magazine, Time Magazine and AdNews to name a few. Below is a small example of some recent media appearances.
Introducing test tube behaviours – the mindset | Part 1
As published in Research World, 3rd August 2020
Richard Chataway uses this truism to introduce his fantastic book ‘The Behaviour Business’. Regardless of your methodological preferences or sector expertise, as a researcher your end goal is to help your clients influence and change behaviour. This means you and your client need to know what mechanisms can cause behaviour change and how to apply them beneficially. Behavioural science is the field that owns such knowledge.
The Implications Of Creating Addictive Products
As published in Branding Strategy Insider, 23 June 2020
If you listen to Mark Zuckerberg, he simply created an innovative piece of tech that enabled the world to “connect”. Well, that wasn’t particularly novel in 2005. We had Myspace, Friends Reunited and Bebo for that. Hell, you could message your friends in real time on Instant Messenger, long before Facebook Messenger launched in 2011. But what Facebook did better than those other businesses was create a far more addictive product – one which leveraged behavioral science principles to create something people could not live without. What has come to light recently is that, once they realized it had this effect, that became Facebook’s business strategy.
the Wicked Podcast Episode 1.4 - Richard Chataway ‘The Behaviour Business’
As published by The Wicked Company 8th June 2020
The podcast that summarises relevant business books and lists the biggest takeaways in a simple and fast way, giving you potential actions to take and deciding what books are worth reading. This episode interviews Richard Chataway on his book ‘The Behaviour Business’
Human Risk Podcast - Richard Chataway on ‘The Behaviour Business’
As published by the Human Risk Podcast 22nd May 2020
This episode features Richard Chataway who is a Behavioural Science practitioner that has recently published a book called "The Behaviour Business". In it, he explores how businesses can use Behavioural Science to help them meet their business objectives more effectively. As he says "if you're in business, you are in the business of behaviour". On the podcast discusses how Richard came to be interested in Behavioural Science and explore some of the themes he covers in the book.
CALL TO ACTION PODCAST #37 - RICHARD CHATAWAY
As published by Gasp!, 15th May 2020
He chats away (sorry) on a load of topics, including an early temping job at the Royal College of Obstetricians and Gynaecologists’s examinations (written, ahem) department, direct marketing, behavioural science and how it can help in the Coronavirus crisis, the writing of his new book ‘The Behaviour Business’, his past roles for the UK and Australian governments, ethical issues around nudging and tonnes more interesting stuff. And his passion for Ipswich Town. Go listen now and discover why stellar brands like IKEA, Google, Sainsbury’s and Starbucks have looked to him for behavioural science guidance.
YOU ARE NOT SO SMART PODCAST #177 - COVID-19
As published by YANSS, 5th April 2020
David McRaney speaks to six experts including Richard Chataway about how we respond to situations like Covid-19 the way we do,how to encourage people to respond differently both now and in the future, and how to take care of yourself during a long period of isolation.
As published by Nudge Consumer Psychology Podcast, 23rd March 2020
According to HBR, 80% of new product launches fail. But why? Could it be because the frameworks and models marketers implement aren't fit for purpose? Or perhaps because our understanding of what works might not be right? In this episode Richard Chataway, vice president of BVA Nudge Unit UK and author of Behavior Business, explains the mistakes most marketers make and how to avoid them.
Maven Money Personal Finance Podcast 146 - Richard Chataway and ‘The Behaviour Business’
As published by Maven Money, 27th February 2020
On this episode of the Maven Money Personal Finance Podcast Andy is joined by VP of the BVA Nudge Unit UK, Richard Chataway who discusses his latest book 'The Behaviour Business' and how you can change irrational behaviour.
GETTING COMMUNICATION DOWN TO A SCIENCE
As published in Voice Institute of Internal Communication January 25th 2019
How can scientific thinking and a Matt Damon film help your message reach your audience. Richard Chataway of Communication Science Group explains.
The Darker Side of Social Media
As broadcast by the BBC, Wednesday 6th June 2018
Since 2004, the growth of social media has been near exponential. It has been connecting people, cementing friendships and bringing people on opposite sides of the world together.
HERE COMES THE SCIENCE BIT: 7 SECRET INGREDIENTS IN THE BEST COMMUNICATIONS
As published in mindlab, Wednesday 2nd May 2018
“Creativity is obviously at the heart of every truly great piece of marketing and that will always will be the case,” states Richard Chataway, one of the UK’s most experienced practitioners in applied behavioural science. “But we are at a tipping point,” he adds, “A great idea is now only one element of a successful campaign.”
“Today, we have an abundance of customer data and digital tools that open up a whole world of possibilities for marketers. Campaigns can be tested, adapted and improved over time ...
THINK SMALL - IT MIGHT WIN YOU A NOBEL PRIZE
As published in Science for PR, Thursday 22nd February 2018
Written by Richard Chataway.
On October 9th, Professor Richard Thaler from the University of Chicago Booth School of Business was announced as 2017’s Nobel Laureate for Economics ...
A bit about CSG...
Published in Communication Science Group, Sunday 31st December 2017
Written by Richard Chataway.
In the Oscar-nominated movie ‘The Martian’ Matt Damon plays a NASA botanist stuck on Mars. His crew have departed as they have (reasonably) assumed he has been killed ...
TO NUDGE OR NOT TO NUDGE?
As published in HRMagazine, Tuesday 19th December 2017
Written by Rob Gray.
Few in HR seem to be (knowingly) utilising nudge theory. Can and should HR give people just a little push?
You have a decision to make: to read this piece about nudge theory or not. It’s quite long and there are plenty of demands on your time, so maybe you’re tempted to turn away in favour of something else.
What if I were to tell you that reading on would be valuable, or suggest you would lose out by not continuing? ...
GOING DEEP WITH BEHAVIOUR-FIRST ADVERTISING
As published in mediatel, Thursday 8th June 2017
Written by Ellen Hammett And David Pidgeon.
Technology, data and behavioural science make for interesting bedfellows - but which one should be in charge?
We have the data, but do we have the knowledge?
As marketers grow increasingly sophisticated in their efforts to gather consumer data, a panel of experts with backgrounds in anthropology, behavioural science, digital strategy and media planning, have explained why we only have half of what is really needed ...
AUSTRALIA: HAS IT CRACKED THE SOLUTION TO CURB SMOKING? - PODCAST
As broadcast by BBC, Sunday 29th January 2017
Today, smoking is the leading cause of preventable death. It leads to around six million deaths per year, and trends show that will rise to more than eight million by 2030.
