For all media enquiries, journalist requests or expert comment and interviews regarding behavioural science and communications, please contact Communication Science Group at firstname.lastname@example.org
We have provided insight and interviews to various media outlets including the BBC, HR Magazine, Time Magazine and AdNews to name a few. Below is a small example of some recent media appearances.
As published in mindlab, Wednesday 2nd May 2018
“Creativity is obviously at the heart of every truly great piece of marketing and that will always will be the case,” states Richard Chataway, one of the UK’s most experienced practitioners in applied behavioural science. “But we are at a tipping point,” he adds, “A great idea is now only one element of a successful campaign.”
“Today, we have an abundance of customer data and digital tools that open up a whole world of possibilities for marketers. Campaigns can be tested, adapted and improved over time ...
Few in HR seem to be (knowingly) utilising nudge theory. Can and should HR give people just a little push?
You have a decision to make: to read this piece about nudge theory or not. It’s quite long and there are plenty of demands on your time, so maybe you’re tempted to turn away in favour of something else.
What if I were to tell you that reading on would be valuable, or suggest you would lose out by not continuing? ...
Technology, data and behavioural science make for interesting bedfellows - but which one should be in charge?
We have the data, but do we have the knowledge?
As marketers grow increasingly sophisticated in their efforts to gather consumer data, a panel of experts with backgrounds in anthropology, behavioural science, digital strategy and media planning, have explained why we only have half of what is really needed ...
As published in BBC, Sunday 29th January 2017
Today, smoking is the leading cause of preventable death. It leads to around six million deaths per year, and trends show that will rise to more than eight million by 2030.