AVAILABLE NOW…
"Brilliantly inspiring - with his warm, witty approach Richard shows practical ways for businesses to go from hearing about behavioural science to actually profiting from it"
- Bruce Daisley, author of Sunday Times bestseller ‘The Joy of Work’, and host of the UK’s number 1 business podcast, Eat Sleep Work Repeat
NOW AVAILABLE AS AN AUDIOBOOK FROM AUDIBLE
If you are in business, you are in the business of behaviour – and unless a business influences behaviour, it will not succeed.
In the last 50 years we have learnt more about how we behave than over the previous 5,000. This book shows how behavioural science has revolutionised our understanding of how people really think (or don’t) – and how we can use those insights in our businesses to influence behaviour and gain competitive advantage.
Introducing the leading thinkers and practitioners from this new field (and sharing dozens of real-world examples), Richard guides readers through the hidden influences, biases and fallacies that influence the behaviour of customers, employees, and business leaders alike – and shows how we can ethically use these insights to:
powerfully attract and retain customers
fuel true and lasting innovation
stand apart in the new world of increasing automation and artificial intelligence
change workplaces and maintain happy and productive employees and teams
and a lot more!
It’s time to shape behaviour instead of simply reacting to it. The Behaviour Business is the eye-opening, practical guide you have been waiting for.
FOR MORE INFORMATION ON THE BOOK, WHERE TO BUY IT, OR ABOUT THE BEHAVIOUR BUSINESS PODCAST CLICK HERE