Led by Richard Chataway, one of the most experienced practitioners in behaviour change communications in the UK, Communication Science Group's team comprises the leading academic thinkers in applied behavioural science with professionals from every field of marketing and communications. Our expert partners enable us to ensure delivery through any channel or medium.

Your team will always be professional, knowledgeable and capable. We focus on providing you with highly experienced professionals who give practical solutions - not recent graduates with lots of theory and no practice.

Communication Science Group Richard Chataway Behaviour Change Specialist

Richard Chataway, MA (Cantab)

- Principal Consultant -

Richard is one of the most experienced practitioners in applied behavioural science in the UK, and is a board member of the Association for Business Psychology. His strategy for the #XTL campaign (a social media campaign addressing domestic violence) won the Global Festival of Media Campaign of the Year in 2014, and he also led the development of the world’s most successful stop smoking mobile app (My QuitBuddy).
Richard has led communications strategy for both local and central government in Australia and the UK, and has advised commercial clients including IKEA, Pfizer, Sainsbury’s, ING, ITV, BT, Kimberly Clark, American Express, InterContinental Hotels Group, Campari, FOX Networks, Starbucks and Unilever. He was the first dedicated Head of Ogilvy Change, the only embedded behavioural practice in a communications agency.
He has conducted training for call centre personnel, marketing directors, press officers, media planners, creatives and everything in between. A frequent conference speaker throughout Europe, Richard and his team also hosted the 2016 ‘Nudgestock’ festival of behavioural science.

BBC World Service Radio programme 'The Compass' on Australia's successful anti-smoking policy, featuring My Quitbuddy (around 12 minutes in).

Originally broadcast 29th January, 2017.

Case study video detailing the successful launch of the My Quitbuddy app in 2012. The app has now achieved over 400,000 downloads.


OUR ASsociates

Communication Science Group Mark Malloy Behaviour Change Specialist



Mark has designed and led behavioural programs for clients such as Transdev PLC, Anglian Water, The Financial Conduct Authority, The Money Advice Service and others.

The main focus of his work is leveraging learnings from behavioural economics to design and implement changes that have concrete financial implications, whether in costs savings or revenue growth. 

Mark’s most successful program to date was a large scale behavioural program designed and implemented for the LUAS tram system in Ireland. The program successfully lowered fare evasion rates on a public transport system. Additionally, a 52% increase in fines paid was registered in the first year alone. 

Mark was formerly Consultancy Services Director at INFLUENCE AT WORK UK, the UK based division of Dr. Robert Cialdini’s behavioural agency. Mark earned his Masters and Bachelors degrees in Economics from Trinity College Dublin.


Communication Science Group Stefanie Hrycyszyn Behaviour Change Specialist.jpg



Stef has two main work-based passions: making data sing and training.  She joined the media research industry in 1998 and had established herself as a specialist in manipulating and interrogating media industry data during her years as VP of Telmar UK.  

Spanning advanced crosstab reporting to segmentation work and data integration, Stef has a proven track record in transforming statistics and spreadsheets into compelling human stories.  Her work for the Central Office of Information (COI) saw her branch out into the field of communications evaluation and she has trained hundreds of clients on the fundamental principles of sound evaluation and planning.

Stef began her training career two decades ago and has a genuine passion and love for training, deriving great personal satisfaction from helping learners grasp new concepts and gain confidence.  She has worked with and trained clients from top media agencies, international, national and regional media owners, UK civil service and the financial services sector.


Communication Science Group Steve Thompson Behaviour Change Specialist




With expertise and experience in the digital industry spanning 20 years of media disruption and innovation, Steve specialises in talent development in digital publishing, marketing and advertising. 

Working with companies at all stages of digital transformation, he is dedicated to developing and connecting talent at at all levels from C-suite and senior management level to graduates and interns. 

Steve has been privileged to work with clients in the UK and Europe including The Guardian Media Group, Telegraph Media Group, News UK, IAB UK, IAB Ireland, Independent.ie, The Irish Times, TV3, Hearst, Conde Nast, Bauer Media, Time Inc, Haymarket Media Group, Incisive Media, Centaur, Autotrader, Madgex, Gumtree, Boat International, TargetJobs, and many more specialist media owners and advertising groups.


Gonzalo Lopez, MSC IOBP (UCL)



With over six years of experience working in the Chilean banking industry as a Business Psychologist, Gonzalo has successfully developed and implemented several senior talent management programs, including mentoring, talent review boards, succession plans and others. He also led company-wide processes such as performance management, redesign of organisational climate surveys, and development of HR software.  

His main interests reside in the application of evidence-based solutions and behavioural science, including implementation through process automation and technology integration. Gonzalo recently completed his MSc on I/O psychology at UCL, specialising in deliberate and indirect self-persuasion techniques.

Interested in joining the team? Get in contact.