Led by Richard Chataway, one of the most experienced practitioners in behaviour change communications in the UK, our team comprises the leading academic thinkers in applied applied behavioural science with professionals from every field of marketing and communications. Our expert partners enable us to ensure delivery through any channel or medium.

Your team will always be professional, knowledgeable and capable. We focus on providing you with highly experienced professionals who give practical solutions - not recent graduates with lots of theory and no practice.

Richard Chataway, MA (Cantab)

- Principal Consultant -

Richard is one of the most experienced practitioners in applied behavioural science in the UK. His strategy for the #XTL campaign (a social media campaign addressing domestic violence) won the Global Festival of Media Campaign of the Year in 2014, and he also led the development of the world’s most successful stop smoking mobile app (My QuitBuddy).
Richard has led communications strategy for both local and central government in Australia and the UK, and has advised commercial clients including IKEA, Pfizer, Sainsbury’s, ING, ITV, BT, Kimberly Clark, American Express, InterContinental Hotels Group, Campari, FOX Networks, Starbucks and Unilever. He was the first dedicated Head of Ogilvy Change, the only embedded behavioural practice in a communications agency.
He has conducted training for call centre personnel, marketing directors, press officers, media planners, creatives and everything in between. A frequent conference
speaker throughout Europe, Richard and his team also hosted the 2016 ‘Nudgestock’ festival of behavioural science.






Mark has designed and led behavioural programs for clients such as Transdev PLC, Anglian Water, The Financial Conduct Authority, The Money Advice Service and others.

The main focus of his work is leveraging learnings from behavioural economics to design and implement changes that have concrete financial implications, whether in costs savings or revenue growth.

Mark’s most successful program to date was a large scale behavioural program designed and implemented for the LUAS tram system in Ireland. The program successfully lowered fare evasion rates on a public transport system. Additionally, a 52% increase in fines paid was registered in the first year alone.

Mark was formerly Consultancy Services Director at INFLUENCE AT WORK UK, the UK based division of Dr. Robert Cialdini’s behavioural agency. Mark earned his Masters and Bachelors degrees in Economics from Trinity College Dublin.