Products

All of Communication Science Group's work is founded on adopting a scientific approach - not throwing everything against the wall and seeing what sticks. This means using the latest thinking, practical experience and adopting a rigorous, test-and-learn approach.

BRONZE - AUDITING  

BRONZE - AUDITING

Our most basic tool involves an audit of an existing piece of communication.

Based on an understanding of the desired behavioural outcome (which could be as broad as a sale via any channel, or as specific as an online purchase via a specific keyword), we will apply leading expertise in behavioural and marketing science to identify optimisations.

Outputs:

- Audit report

 - Recommendations for testing

Communication Science Group Richard Chataway Behaviour Change Silver Package

SILVER - OPTIMISATION

Where a more comprehensive strategic audit is required, we conduct a CSG workshop.

This involves co-creating solutions with your teams (based on the latest thinking in behavioural and marketing science) to effect changes in behaviour.

We leverage the expertise of our teams with the practical knowledge and understanding of our clients, and ensure solutions are delivered that everyone believes in.

Outputs:

- CSG Workshop

 - Long list of optimisations

- Audit report

- Recommendations for testing

 - Scientifically evaluated pilot

Communication Science Group Richard Chataway Behaviour Change Gold Package

GOLD - Cognition

For organisations that want to implement a sustained approach to effective communications, we deliver a comprehensive two-day training course in our industry-leading COGNITION tool. This is the only strategic communications tool in the world that blends behavioural and marketing science to identify the most effective strategic communications solutions for business challenges.

Clients who undertake this training will have a detailed understanding of how to change behaviour through communications, and can then address challenges across the business accordingly.

Outputs:

- COGNITION Training and accreditation for up to 12 staff

 - COGNITION Toolkit

- Comprehensive list of optimisations for multiple products/brands

- Strategic audit report

- Recommendations for testing

- Scientifically evaluated pilot

- 'On-call' CSG support